What’s the deal with the decade mark and free pearls?Air Tahiti Nui has just announced that in celebration of its 10th anniversary, it has partnered with Robert Wan and will be giving away Tahitian pearls to every passenger flying to French Polynesia between now and January 15th of next year. Now I'm willing to bet they won’t be giving away the real gems. That would be a lot of fine pearls. I think it's brilliant marketing on behalf of Robert Wan, though. With the windows dark at GIE Perles de Tahiti, a new publicity strategy seems like the next logical step. But if you read the fine print, only passengers in first and business class walk off the plane with pearls. Coach passengers actually have to make their way to one of Wan's boutiques. Nice...!
Last year, Pearl Paradise also marked a 10th year anniversary and gave away free pearls. Too bad Paspaley didn't do something like that. I would be first in line. Maybe they'll give something away in Dubai in another 8.5 years. It seems to be the thing to do.
So what’s the deal matching 10-year anniversaries and pearls? I’d understand if we're talking 30th anniversaries. Isn’t the 10th supposed to be tin? A better fit, in my opinion, would be tin-cup necklaces!
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1 comments:
Tahitians is a misnomer since Tahiti is probably the only island of French Polynesia where no pearl culturing takes place. The best "Tahitians" come from Sudan and Djibouti, by the way.
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