Submitted by Olga NoitapitsnokovnaWhen will luxury goods consumers stop following marketing trends, learn to trust their own style and start to think a little more about global environmental degradation? When will the logo-coveting crowd tire of keeping up with what ditzy Hollywood celebrities are sporting at the moment---and every bag, jewel, perfume and shoe put out by big luxury goods companies? When will the sheeple become people again?
Maybe today's luxury items are not quite so luxurious anymore. In fact, it may just be the complete opposite. There is an ever nagging reality that the luxury-shopping masses are now slowly waking up to; that mainstream luxury goods, in most cases, are not the special or unique products they were told they were; that these assertively marketed luxury goods so high in cost, are not a guarantee of any fine workmanship; that owning one of these logo-conspicuous luxury goods does not really convey any special status; that the consumption of these luxury goods does nothing to help our ailing planet or add to our personal happiness.
A long time ago, luxury goods meant dedicated artisans selling their exclusive, impeccably-made and timeless wares in small workshops. Now, that has been replaced by publicly traded mega-brand-name-logo-bearing-powerhouses selling their stuff in mega-quantities worldwide. It's all about marketing and profit margins. What does a logo reflect about one of these companies anymore? Yes, You Dumb Wannabe: We Want Your Money! Buy this product and you will automatically seem rich, elegant and good-looking! Wear an enormous 22-mm, perfectly round cultured South Sea pearl necklace, and it too will suddenly make you a willowy, shiny haired, pouty lipped and rich(looking) femme fatale. In most cases, the inference suggested by brand name marketing is even more ridiculous. You say that you can't possibly be dumb enough to fall for it. But you can! We are all quite dumb enough. A luxury goods company knows this and that is how it makes its money. Call a hamburger slathered in chive and caper mayonnaise "Hambourgeois a la Monseigneur Gatineau" and it suddenly becomes a high priced entree at a posh Quebec City French restaurant.
How to show off then, in this new(forced) debuting age of reason and financial portfolio nosedives? The "acquired knowledge" the luxury-shopping masses have armed themselves with should be the new status! We want good reasons to spend our hard earned cash! We no longer want to be the blind and irresponsible luxury-goods-consuming-dummies of yore. The newest trend to hit the Nouveau Riche--- is becoming an educated Nouveau Pauvre! The future should have us actively using our intellects to revel in new-found appreciation of nature and a few very fine things who's production doesn't contribute in the world's oceans turning into diluted vinegar. Yikes! That will eat away at a superyacht's exterior finish in no time.
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9 comments:
Hey anybody know who designed that top Britney is wearing in the picture? Where can I get one?
I pity people who constantly follow trends and don't have their own style. I hate people who spend a lot of money on branded bags, shoes and clothes made from cheap materials like cotton, leather, steel.
People should learn what is valiable and reasonably priced.
Those who collect Louis Vuitton bags are idiots!
It will be a cold day in hell before I pay US$45,000.00 for an Hérmes Birkin bag, that's for sure. Those are tacky and ludicrous.
Gia13615093,
If cotton is cheap, what kind of fiber do you wear? Silk, wool?
I never understand why people pay lots of money for 2 letters on plastic bags.
I don't wear anybody's logo unless they are paying me. I'm not a free advertisement for someone's expensive shit.
I wear anything as long as they are not overpriced. I'm sure we know cotton is cheaper than gold, pearls etc and they should priced base on supply and demand. There's a huge supply of cotton compared to freshwater pearls which takes longer to grow and and costlier to produce and yet a Calvin Klein 100% Cotton USA underwear costs 10 freshwater pearls strands!
Leather goods have unfair prices versus branded jewelries. We all know that a 13mm white South Sea pearl can go for over $1million dollors and the price is the same as other brands like Harry Winston, Mikimoto regardless of the brand names. And like I said how difficult it is to match a strand of 13mm white South Sea pearls?
And how common are the animal skin use for leather goods???
Sometimes I used to think that I should have made use of my dead cats for furs as a soveigner of their life.
How many dead cats did you have? Enough for a coat, a hat or just a handbag?
I am getting angry. Were any of them black?
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