“I can’t really tell you why this happened,” Justin told me. “But my thoughts are along these lines. 1) Pearls are very unique color wise and size. 2) People like knowing exactly from who and where these pearls are from.”
“Unfortunately South Sea Pearls and Tahitian Black pearls have become all too common. Our buyers like having the point of difference that our pearls present, and are willing to support us to keep it this way.”
All 23,000 pearls on auction were sold with proceeds totaling more than $550,000 US, far beyond the pre-auction estimate of $350,000. Europeans were the strongest bidders, lead by two German buyers and one Italian. These results are simply outstanding, considering circle lots and “the works” were a part of the average.
Justin is understandably thrilled with the blinding results. Most P. marg. producers in FP would bite your arm off for those numbers just in rounds these days. “I cannot even begin to tell you how happy I am,” Justin said. “This was a shot in the arm for me.”
Sometimes it pays dividends to be different and focus on quality over quantity.