Thursday, September 10, 2009

Signs of the Times

Many of us were greeted by the JCK announcement recently that they were abandoning the ship at The Sands and moving their show to Mandalay bay in 2011, per a JCK online announcement.

JCK Las Vegas will move to Mandalay Bay in 2011 as part of a retailer-focused reinvention that includes additional programming and education as well as increased opportunities for networking and socializing.

JCK Events, the show's organizer, also announced that the American Gem Trade Association, Hong Kong Jewelry Manufacturers Association, LUXURY, Plumb Club, Prestige Promenade, Swiss Watch, and Vicenza Oro Italian Pavilion were among the first to sign up for 2011. Other leading companies also have endorsed the move.

Dave Bonaparte, group vice president for JCK Events, called the move "a pure example of customer-focused decision making," and noted that the JCK Show team conducted extensive customer research before making the final decision. The research included sending more than 80 of the largest exhibiting companies and organizations-representing more than 500 domestic and international customers-to visit Mandalay Bay and share their opinions.

"More than 90 percent expressed support for the move," Bonaparte said. He also noted that Mandalay Bay was able to accommodate The JCK Show's existing date pattern.

JCK Events cited a number of advantages to the Mandalay Bay venue, including a state-of-the-art convention facility; an easier move in/move out process; a range of hotel properties and prices; moderately priced hotel options next door, linked to Mandalay Bay by tram and walkway; and 22 restaurants, bars, and clubs, for networking and after-hours business.

In 2010, JCK Las Vegas will begin a reinvention as a retailer-focused event, Bonaparte said. "We will continue to seek ways to reduce cost, organize the floor plan better for ease of navigation and efficient buying. And we will continue to invest in more programming and education and opportunities for networking and socializing-all important to the retail customers, based on our research."

JCK Las Vegas 2010 will take place June 4-7, at the Sands Expo and Convention Center.

This flak-merde (“retailer-focused reinvention" and “a pure example of customer-focused decision-making”)must be typical PR BS for “we are in deep yogurt and must reduce our costs, as our flagship magazine is going down the proverbial chute at an alarming rate.” If you don’t ascribe to this, take a look at the rag and compare it to what it once was. Most of the rats at the top seem to have left the sinking ship.

And not only JCK. There isn’t a jewelry magazine extant that is doing well. Especially in covering the pearl niche of the industry.

So it’s no big surprise that JCK Las Vegas is floundering. It is too crowded, too expensive, and simply a waste of money for too many exhibitors.

Mandalay Bay must have given away the farm to get these bozos to pack up and leave.

Bafoon

14 comments:

Michael Schechter said...

While I cant speak to the reasons, I for one am happy at the switch. The Mandalay is a much nicer facility and the ballrooms has potential to bring in some better names.

I also think the space might finally make things annoying enough for people to figure out how to get these two shows back under one roof.

As for the publication, I couldnt agree more that things will become harder for industry pubs... that being said at least least JCK people like Jennifer Heebner and Rob Bates are making efforts to create a stronger online presence for JCK.

J. W. Gacy said...

Hey. who you calling a bozo?

Jennifer Heebner said...

Publishing and trade publishing, in particular, are having a tough time. The World Wide Web has challenged us all to become more useful for our customers. As one of the remaining "rats," I embrace the challenge of becoming a better resource in print and online. I love suggestions, so feel free to share them at JHeebner@reedbusiness.com. Indeed, JCK is not what it once was, as every great brand evolves to stay relevant and grow stronger. The show and the magazine are doing just that. I'm flattered that you're paying attention, TPP. :)

The Editor said...

This is actually a post by Bafoon, not the TPP.

Buck Nacre said...

Why is it "Bafoon" rather than "Buffoon"?

FullOfSushi said...

Same thing.

Anonymous said...

FullOfSushi and Buck Nacre must not be very astute Japanophiles.

They have no earthly idea what Bafoon means, literally, in Japanese.

Look it up, before you loosen up your woeful fingers and display your total ignorance.

(signed)

Been there 'way too long

FullOfSushi said...

You are right, I am not an astute Japanophile, and my woeful fingers have better things to do. My displayed total ignorance is just a reflection of the fact that......I don't particularly care. Why choose an alias that takes so much brain power for the average Joe like me to decipher? The trouble with you glorious literati types is you think all of us are as smart as you.

Buck Nacre said...

You will notice, Anonymous, that my post regarding "Bafoon" is posed as a question. If I knew what it meant in Japanese or had a way of finding out (Web translators don't give an English equivalent when I enter "bafoon" as Japanese, and I don't have the character), I wouldn't have asked. When you don't know something, posing a question is often a good way to find out.

What I find in English is that "bafoon" is a misspelling of "buffoon."

Perhaps you can enlighten me and others by translating "bafoon" from Japanese to English.

Pearlbearer said...

chill out bafoon dude. the online urban dictionary has something to say about it. its got a lot of meanings but i think they should include "a jerk who can dish it out but can't take some of the same", as no. 7

bafoon:

1. Fool, idiot, one who pretents to know something but does not.

"Larry the bafoon claims to have fixed something that he knows absolutely nothing about. He bafooned it."

2. A cross between a baboon and a babbling idiot.

3. Misspelling of buffoon, which is synonymous with jackass - someone who behaves in a silly, possibly comedic, manner.

"Larry was often labelled a bafoon after he tried diving into a pool of jam while dressed as a ninja turtle."

4. Dumbass dork brains, brains attached to their ass. An insult to baboons.

"I know that movie, the main character is that chick with the blonde hair" ......You bafoon!"

5. An alternative term for 'Babbling Idiot' commonly used for Croaking Toads.

"croak you bafoon! I'll say it once again, i never said it was write or wrong"

6. Clown

Anonymous said...

Not so much a translation but an example of a bafoon / buffoon or whatever.
Rodney Dangerfield could be categorised as one.

Anonymous said...

its either the way a japanese person, whos never heard any english, pronounces "the spoon" or something that fell out of a horses ass

badforcast said...

Really who the hell gives a rat's behind about the show being moved to Mandalay.

Anonymous said...

any news on the paspally auction in september